Public speaking for business development

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In my time working in marketing I actually found that public speaking was one of the most effective tactics for business development.

Speaking and educating others in large groups allows you to position yourself as an expert in your field and ensures that when you ‘tag’ a sales message onto the end of your seminar or workshop, it is often gratefully received by your audience, who are by then thirsty to learn more from you.

Most of us can probably remember all of the educational seminar or workshops we have been to this year and who presented them to us. This kind of positive association leads to a lot of referrals and business from public speaking.

Despite this, so many businesspeople are unwilling or nervous about speaking in public to large groups. Public speaking has generated over £50k of orders for one business I worked with this year, which ran just three events. With businesses with higher average order values this figure could be even higher.

If you or your staff are willing to overcome that fear and stand-up and add value to your potential clients’ lives by running a relevant workshop or seminar, you can reap the benefits. Doing this well sets you apart from the other 80% of businesses who don’t have the skills or confidence to do stand up and speak – what could running relevant workshops and seminars mean for your company’s revenue?

Please do contact me for more information on training your team to speak in public, run workshops, seminars and to generate sales enquiries for your business.

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Rich Watts is the UK Business Speaker of the Year and a past JCI National Public Speaking champion. He setup and now runs Rich Public Speaking providing presentation skills and public speaking training.

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