Tips on speaking to persuade

Public speaking tips tick

So what should you look to include in a speech designed to persuade your audience or bring them round to your way of thinking? Here are the things I think that you should include – let me know if you have anything to add in the comments section at the bottom of this page.

1. An introduction that gives a history or brief overview of the topic that your speech will be covering.

2. An odd number of sections within the main body of your speech. Each section should cover an argument for or against the topic you are talking on. Ultimately, if you are ‘for’ the topic, the majority of these sections should contain arguments ‘for’ and vice versa if you are ‘against’.

3. A conclusion that defines your opinion on the topic and reiterates the points you have made and why tese points are important and should be adopted as opinion by your audience.

4. Facts and figures – use real examples and statistics to support your arguments and make them more persuasive. A strong example or stat cn stick in the mind of your audience for days, weeks and years after you give your speech.

5. Be strong with your language – use powerful, commited language when talking about your point of view and not weak words such as ‘maybe’, ‘perhaps’ or ‘possibly’. How can your audience believe your point of view if your language suggests that you do not believe it personally?

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Rich Watts is the UK Business Speaker of the Year and a past JCI National Public Speaking champion. He setup and now runs Rich Public Speaking providing presentation skills and public speaking training.

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