It’s the reason why a parent that tells their child off and explains why what the child has done is wrong will have a more obedient child in future than one that does not.
It’s the reason why we love Jeremy Clarkson’s rants about life in Britain and buy his books.
It’s the reason why X Factor contestants are more likely to get through auditions if they have had a life in which they have had to struggle against adversity.
Stories help us to interpret the world around us more easily, to learn, to understand and develop. We relate to stories, we understand stories and we are conditioned to enjoy stories from childhood.
If you’re having trouble getting your core message across in a speech, try incorporating a story into your speech that demonstrates your point.
It could be a story about what the audience should aspire to, what they should avoid doing or simply just why they should believe your message.
Either way, it could be the difference between your audience understanding, agreeing and actioning your message or just missing your point completely.
Try it next time you have to persuade, influence, educate or inform in your public speaking – we all love a good story!
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