At the very heart of communicating to an audience is the objective to get your message across clearly and in the most effective manner.
So next time you’re speech writing or presentation planning – cut the fluff – only tell your audience what they need to know – only give them the message you want to give them. Nothing more, nothing less.
Ultimately you’ll be a more effective communicator and you’ll save hours of your audience’s time that can be spent achieving great things.
How many times have you sat in a presentation or meeting thinking, ‘I’ve already got the point of this, lets end it already, I have things to do’?
Don’t let that presentation or meeting be the one that you are running!
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