The two-sided business card

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My pet hate is the two-sided business card.

It says to me that the owner of this card doesn’t know exactly what it is they want to provide you with. They’re not sure about what they do and so why should you be?

A two-sided business card gives me no faith that the owner can deliver either product or service successfully.

A similar theory can be applied to public speaking. If your speech, presentation or workshop does not have one clear goal, then it is unlikely you will achieve your objectives.

Your audience will not know what you’re trying to say, you will not know what you’re trying to say and no one will ever remember what it was that you tried to say.

If you cannot sum up the objective of your speech or presentation in one single line, then you are speaking on the wrong topic or in the wrong way.

Think about how your muddled, unclear objective can be broken down, brought to life, reworked or delivered in a different way to ensure everyone knows exactly what it is you are trying to say.

Keep it simple.

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Rich Watts is the UK Business Speaker of the Year and a past JCI National Public Speaking champion. He setup and now runs Rich Public Speaking providing presentation skills and public speaking training.

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