Being an expert is not enough

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In this Internet age it’s easier to be an expert.

There’s more information, it’s more accessible and there are more niches to become expert in.

I’ve seen a lot of ‘experts’ speak recently and there is o doubting their knowledge.

But what really sets those experts apart from the rest is an ability to communicate in a more engaging way – whether via Twitter, email, phone or as a conference speaker.

An expert that is a great communicator lives longer in the memory than one who passed on their messages badly.

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Rich Watts is the UK Business Speaker of the Year and a past JCI National Public Speaking champion. He setup and now runs Rich Public Speaking providing presentation skills and public speaking training.

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