Using facts and figures to win hearts and minds

Facts figures

Two speakers.

Both equally credible, both equally charming, both suitably polished in the delivery of their presentation.
One supports his argument with anecdotal evidence, the opinions of friends and a lot of cheesy jokes.
The second presents facts, figures and examples from history, information from a variety of sources and from both sides of the argument to support his case.

Who wins the pitch?

As a speaker, relying on your ability and charm only is a quick way to fail. You will ultimately only ever be as strong as the evidence that you support your argument with. Remember Ethos, Pathos and Logos described by Aristotle? Sometimes you can survive without Ethos or Pathos, but if you don’t have Logos, you have no evidence and you don’t have the ability to make a point.

Without a point, public speaking is…pointless?

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Rich Watts is the UK Business Speaker of the Year and a past JCI National Public Speaking champion. He setup and now runs Rich Public Speaking providing presentation skills and public speaking training.

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