Winning hearts and minds with a speech

hearts and mindsIf we’re speaking to persuade, we need to win the hearts AND minds of our audience.

The wonderful thing about human beings is that we’re all different. Some of us make decisions with our minds, logically weighing up risk and reward, whilst some of us base all of our decisions on our heart and gut feel.

If we’re persuading a large group, we need to present an argument that will pass the decision-making tests of both our logical minds and our gut feel hearts

Millions of books have been written on the science of persuasion, but at its simplest, the easiest ways to win hearts and minds with our speech is to include the following:

Minds love: Figures, true stories, demonstrations and fact

Hearts love: Stories, images, emotion and energy

If our argument includes these elements for both the hearts and the minds of our audience, we’ve captured their soul…!

The following two tabs change content below.
Rich Watts is the UK Business Speaker of the Year and a past JCI National Public Speaking champion. He setup and now runs Rich Public Speaking providing presentation skills and public speaking training.

Leave a Reply

Your email address will not be published. Required fields are marked *