If what they want to hear is what you want to tell them, then our second question is how do I convey the message to them in the clearest, most efficient way.
If what they want to hear isn’t what you have to tell them, you are speaking to persuade. Our second question is then what story do I need to tell to make them see it my way?
Persuading and inspiring is all about using stories, with a foundation of statistics, to move an audience from opinion A to opinion B.
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