The first question when public speaking

Question mark made up of question marksThe first question we should be asking when writing a speech or presentation is: what do the audience want to hear?

If what they want to hear is what you want to tell them, then our second question is how do I convey the message to them in the clearest, most efficient way.

If what they want to hear isn’t what you have to tell them, you are speaking to persuade. Our second question is then what story do I need to tell to make them see it my way?

Persuading and inspiring is all about using stories, with a foundation of statistics, to move an audience from opinion A to opinion B.

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Rich Watts is the UK Business Speaker of the Year and a past JCI National Public Speaking champion. He setup and now runs Rich Public Speaking providing presentation skills and public speaking training.

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