When you meet a traditional aboriginal person, the first thing that they will try to do is find a shared experience or common ground. Who do we know in common? Where have we both been? What have we both experienced? Tenuous links are fine, as long as they answer the big question: ‘how are we linked?’
Culturally, shared experiences are seen as vital to building rapport, not just within aboriginal culture, but cultures across the world too. Thousands of years of cultural development has led to one common outcome in cultures across the world – shared experiences always equal empathy, understanding and lay the groundwork for positive communication.
What does this mean for us when speaking in public, or delivering presentations?
Demonstrating that we have shared experience, that we are just like them, is key to building rapport with our audience and persuading them to believe our argument.
Next time you are struggling to find a way to build rapport or persuade your audience, simply look for a story to tell that shows exactly what it is that you both have in common – thousands of years of human cultural development can’t be wrong!
Latest posts by Rich (see all)
- The Art of Filling - July 22, 2014
- The best presenters do more than just ‘survive’ - July 15, 2014
- The student skills gap – my view: presentation skills - July 1, 2014