Moral stories and modern public speaking

If we are looking for moral lessons to include in our speech, there are plenty out there for us to use.

“Slow and steady wins the race”

“Better to be safe than sorry”

“Don’t judge people by the way they look”

For children, we use fairy tales and fables to teach these moral lessons.

The challenge for us as speakers, teachers and storytellers to adults, is to convey those messages in a way that is engaging, entertaining and relevant for our grown-up audiences.

Unless you work at Disney, fairy tales don’t always go down well at big business presentations.

We must take our age-old moral stories and change the detail to make it relevant to our audience.

  • The tortoise and the hare in the office.
  • The three little pigs in the Internet age. (A good one for selling IT security?)
  • The ugly duckling and advertising.

Presenting a convincing argument is often about making it relevant to our audience.

Morals will always be relevant – it just the stories we use to teach them that must change.

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Rich Watts is the UK Business Speaker of the Year and a past JCI National Public Speaking champion. He setup and now runs Rich Public Speaking providing presentation skills and public speaking training.

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