Infotainment – the combination of hard information or facts with entertainment content to increase popularity with customers.
If we are ever to be effective presenters, then our presentations need to become infotainment.
If we stand at the front of the meeting and read aloud the ten new staff policy rules for our business, then that is simply information.
For the majority, such information is boring, unengaging and quickly forgotten.
If we stand at the front of the meeting and dance to Queen’s Bohemian Rhapsody, that’s entertainment.
Entertainment is memorable (!), engaging and much more interesting than just information.
The challenge for us as speakers is to turn our presentations into infotainment. The core message (information) that we need to get across, presented in a way that engages and interests our audience (entertainment).
Infotainment has come about because our world is becoming faster and more all-consuming. We have more messages to absorb, more choice and less time.
To be remembered, media now informs and entertains.
The rules are no different for our speeches – infotainment speaking is the solution!
If your information needs to stand out – it needs to be entertaining.
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