‘Why do it’ always beats ‘Just Do It!’

Just Do It

‘Just do it’ works brilliantly as an advertising line.

It doesn’t work so well when you are telling a room full of people that they have to follow the latest company health and safety rule / procedure / idea.

Truly persuasive speakers, managers and leaders don’t tell their audience to ‘just do it’, they provide relevant evidence and instead tell their audience ‘why we should do it’.

That evidence can take so many forms – stories, statistics, analogies and ideas to name just a few.

But, they all have one thing in common. They are a hundred times more effective than simply standing there and saying ‘just do it’.

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Rich Watts is the UK Business Speaker of the Year and a past JCI National Public Speaking champion. He setup and now runs Rich Public Speaking providing presentation skills and public speaking training.

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