‘Just do it’ works brilliantly as an advertising line.
It doesn’t work so well when you are telling a room full of people that they have to follow the latest company health and safety rule / procedure / idea.
Truly persuasive speakers, managers and leaders don’t tell their audience to ‘just do it’, they provide relevant evidence and instead tell their audience ‘why we should do it’.
That evidence can take so many forms – stories, statistics, analogies and ideas to name just a few.
But, they all have one thing in common. They are a hundred times more effective than simply standing there and saying ‘just do it’.
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