Look no further than the headlines of the Daily Mail.
For many of us, the sensationalist headlines and often absurd points of view printed within the pages of the Daily Mail are nothing more than a giggle as we glance through today’s copy in a waiting room / service station / hotel restaurant.
However, such incredulous reporting is not quite as pointless as it seems – say what you like about the Daily Mail, it creates opinion in its readers, and is not quickly forgotten!
The Daily Mail strives (daily!) to make the inane interesting, the downright dull slightly more delightful and the mediocre memorable.
But most importantly, like Marmite, it always creates opinion, and it does so through the use of eye catching, mind blowing (in many ways) and instantly intriguing headlines.
As speakers seeking to inspire and persuade, we want our audience to have an opinion. Good or bad, right or wrong, we want them to take a stand, a side and sometimes even a sword (think Julius Caesar) on our behalf.
PowerPoints don’t create strong opinions.
Monotonous monologues don’t create opinions.
Strong, bold and outrageous statements create opinions.
If we want to make persuasive points, we don’t deliver your presentation like it’s a 10,000 word broadsheet article.
If we really want impact, we must start each persuasive point with our very own intriguing, forthright, engaging Daily Mail headline.
Because no audience ever flicked past, forgot or didn’t have an opinion on a truly crazy Daily Mail headline.
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