BIG Presentation Secret No.6: Finish memorably


So what’s this week’s secret?

You can give it all in your BIG Presentation and deliver a performance worthy of an Oscar, but if your audience don’t remember what you said and what you wanted them to do, it will all be in vain.

The most effective BIG Presentations live long in the memory of their audiences, even after the speaker has sat down, left the room, or even left this world (think Martin Luther King, Winston Churchill and Nelson Mandela!).

Your BIG Presentation conclusion is the best place to give your audience one final, memorable message, which is this week’s BIG Presentation secret!

Why is a memorable finish important?

A memorable finish is important because it’s the last message that we leave in the minds of our audience. It’s our final chance to tell our audience exactly what we need them to do, and why!

What makes a memorable finish?

The conclusion of your BIG Presentation can be made memorable in many different ways. However, the very best conclusions all have the following things in common:

1. They are concise
2. They are delivered with real emotion
3. They clearly state what the audience needs to do next

So how do we use this secret?

How do we create our own memorable finish?

As long as our conclusion follows the golden rules above, we can make it memorable however we like.

If you’re stuck for inspiration when creating your memorable finish, try using the format below.

1. (A review of what we have discussed today)
2. (A recommendation for action)
3. (A final, clear and concise call to action – make it memorable)

For your final clear and concise call to action, try the following tactics to make it memorable (one, not all of them!):

  • Use rhyme
  • Use alliteration
  • Use repetition

How should we deliver our memorable finish?

Your memorable finish needs to be delivered with passion – if you aren’t enthused by your call to action, how will your audience be?

Showing passion doesn’t haven’t to be a fist-pumping, saliva-flying, eyes-bulging performance. Many great leaders have shown their passion simply by delivering their call to action in a calm and considered way, despite facing huge adversity and aggression. Think of Nelson Mandela, Winston Churchill or Gandhi for great examples of this.

Decide what sort of delivery will show your passion and then make some brief notes about how this looks (your body language) and how this sounds (your voice).

Once you’ve done these, practice delivering just your conclusion in this manner. If you’re not sure if it is working, grab a video camera and record yourself – you’ll instantly know if your message is coming across as passionate and believable!

Further reading:


Next week’s secret…

In the first six weeks of this e-course we’ve discovered all of the secrets that we need to know when writing our BIG Presentations.

We can have the greatest script in the world, but if we don’t deliver it in an engaging and memorable way, our message will be lost.

The final four weeks of the course are all about the secrets behind passing on your message in an engaging and confident way – it’s time to learn how to deliver a BIG Performance!